The Media Has Become The World’S Main Source Of Information

The media has become the world’s main source of information that construct the value and definition of people in society. It also, facilitates our understanding of our culture. The media is the motherboard of social information shapes our understanding of race and ethnicity as part of our identity, our history, our social institutions, and our everyday lives. The media educates society on who does what as well as creating certain roles for ethno- racial groups. The roles of the groups are defined through the program itself and the moreover the advertisement, this works hand in hand to shape the ethnic identity of different races and creeds in society. However, the more effective of the two components to shape identity is the advertisement.†¦show more content†¦This concept provided an interesting view point of the media in relation to racial issues which in term cause one’s respective group to examine the themes and results that derived from mass media configur ing the user specifically in advertisements. Breakdown of Research The topic of configuring the user came for the initial research of decoding the minority presence in ads. The way it was executed to pick four different programming channels that are very different in term of the genre they fall under. The objective of looking into these programming channels was to see what type advertisements does that channel run during primetime (8-10pm). Our group decided to examine the following channels: Spike, W Network and CTV. The reasoning behind these choices was to play into the channels that are gender motivate with an equilibrium. Spike is marketed as a channel for men, all the programming is catered to men. W Network is literally the counterpart of Spike TV because the programming all catered to women. CTV played the role of the equilibrium because it was watch during the Super Bowl which is also the biggest day of the year when it comes to ads on television no matter what the product is. As our group coded all these ads that occurred during the time w e watched the programs we began to see that the advertising structure of television was bigger than gender according to the was we initiallyShow MoreRelatedThe Study Of Terrorism By Richard Jackson, Lee Jarvis, Jereon Gunning, And Marie Breen Smyth988 Words   |  4 PagesThe study of terrorism is a growing field, primarily due to the world’s interest in the subject matter. 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